Monthly Archives: April 2011

Very Successful Debut of digi:media 2011

digi:media

Content meets Technology meets Business

Very Successful Debut of digi:media 2011

09/04/2011

New trade fair format for printing in the mobile age meets high acceptance: approx. 6,100 visitors from 29 nations

The debut of digi:media was extremely successful. The approximately 170 exhibitors and visitors unanimously praised the new trade fair for commercial printing and digital publishing and welcomed the courageous initiative taken by Messe Düsseldorf to launch a new trade fair one year before drupa 2012. Summing up Kai Büntemeyer, CEO at Kolbus GmbH & Co. KG said: “I am really excited about digi:media. This exhibition format works. It offers a forum for conversations at a new level. And this is rewarded by sufficient quantities of visitors with decision-making competence.” Frank Beinhold, founder of the Munich based advertising agency S.A.M. and exhibitor at digi:media, also takes stock positively: “To my mind Messe Düsseldorf’s decision to realise a cross-media format such as digi:media is a very courageous and innovative approach in a market as fragmented as is Germany.”

During the 3-day event from 7 to 9 April around 6,100 visitors have dealt with the No. 1 theme in the industry – printing in the mobile age of e-Books, iPads, Facebook and the like. “Although we positioned digi:media to target the German-speaking and Benelux countries for a start, visitors from 29 nations came to experience the trade fair debut,” says Hans Werner Reinhard, Deputy Managing Director at Messe Düsseldorf, adding: “From talking to exhibitors we know that even very high-ranking decision makers from overseas, such as from the USA, travelled to Düsseldorf specifically to attend digi:media.” The international special-interest press also took a vivid interest in digi:media: 314 journalists from 19 countries were accredited for the fair.

 

DP Lenticular @ digi:media 2010 in Düsseldorf

 

 

The digi:media strategy to bring all the target groups involved in communication together and to initiate multi-disciplinary exchange proved especially successful. Print and media service providers as well as advertising and creative agencies, marketing decision-makers and publishers have used digi:media as a platform to gather information on the convergence between the media channels print, web and mobile communication.

digi:media 2011

The expert programme that offered unrivalled infotainment with 13 congresses, seminars, workshops and a total of 170 speakers was also received extremely well. Especially the Media Mundo Congress for sustainable media production, the conference organised by the “Deutsche Akademie des Buchhandels” and the Adobe lecture stages hit the tempo of the time.

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